Case Study
Rush Hair & Beauty
Scaling organic traffic from 28K to 293K visits/month
+324%
Increase in average traffic for Rush website
2X
Increase in conversions from organic search
#3
For ‘hairdressers near me’ and ‘hair salon near me’
Challenge
Rush Hair & Beauty, a leading chain of salons in the UK, wanted to increase brand awareness and organic traffic to their website. Their existing website wasn't ranking well for high-value keywords like "hairdresser near me" and "hairdressers [city/location]", which was impacting customer bookings and overall growth. With increased competition and an underperforming blog, Rush needed to reclaim its position as a leading authority in the UK hairdressing industry.
What was done
To address these challenges, we implemented a comprehensive SEO strategy with a focus on several key areas:
Content strategy and aggressive content production
Keyword strategy
Local SEO and Google listings
Quality control
Content strategy and aggressive content production
We created 62+ high-quality blog articles, including visual guides and expert tips, to establish Rush as a trusted source of information in the hair and beauty industry.
Keyword strategy and Local SEO
We optimised all pages with relevant keywords, focusing on location-based SEO to target customers searching for salons in their area. We ensured accurate and optimised Google My Business listings and HairSalon schema markup for each Rush salon to capture local traffic and drive bookings.
We maintained a structured review process to ensure all content was informative, engaging, and aligned with SEO best practices.
Results
Our SEO strategy proved to be a game-changer for Rush Hair & Beauty.
Organic traffic to their website increased dramatically, jumping from 28,000 to 293,000 monthly visitors. This surge in traffic was accompanied by a 2x increase in conversions from organic search.
Furthermore, the number of keywords Rush ranked for on Google's first page skyrocketed from 1,900 to 14,000. This included achieving top rankings for highly competitive keywords: Top 3 for "hairdressers near me" (98K monthly searches), Top 3 for "hair salon near me" (30K monthly searches), and Top 2 for "short hairstyles" (36K monthly searches).
These impressive results demonstrate the effectiveness of a good SEO approach in driving significant growth for Rush Hair & Beauty.
