My Story

From Spain to Leading SEO Strategy on a Global Scale in London

Five years ago, I made the leap from Spain to London to take on the challenge of SEO in one of the world’s most competitive markets.

Since then, I’ve been crafting data-driven strategies, spearheading SEO transformations, and helping businesses achieve high-impact growth across international markets.

My journey reflects my commitment to breaking boundaries, whether in location or results.

A Relentless Journey to Become Head of SEO

I launched my career by diving into SEO headfirst, going from the ground up to Head of SEO in under two years—a journey driven by a commitment to understanding data, mastering strategy, and, most importantly, being the best source of information for users.

Along the way, I’ve had the privilege to lead projects for high-profile clients, transforming their online presence into revenue-driving machines.

Data-Driven, User-Focused, Results-Oriented

For me, SEO isn’t just about rankings; it’s about becoming the go-to source, the best of the best in your niche. It’s about creating clear paths for users to discover, trust, and engage with your brand. Every strategy, every recommendation, and every insight I bring to the table is fuelled by data, analytics, and an obsessive commitment to deliver value that lasts.

Living My Values. Inspire. Share. And Bring People Along.

I live by a few core principles: to inspire, to share everything I learn, and to bring people along on the journey. Whether it’s leading my team, mentoring up-and-coming talent, or securing growth for clients, I believe success is best when it’s shared.

This same drive pushes me to raise the bar in every area, from helping brands maximise their impact to pushing my own limits through adventures like hang gliding, canyoning, and CrossFit competitions